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Workshop Details
Overview
What social media sites should I be on? How do I even get started on social media? What should I post? How often should I post? Does social media even matter to my business? How do I connect my social media to my website? How do I know if my social media posts are being seen? What should I be using my social media for? How do algorithms work? What is an algorithm?
If you are starting a business or have an existing business and have ever asked yourself any of the questions above, this workshop is for you! Whether you're selling services or products, we'll be going over the basics (and some pro tips) of social media for businesses.
This 1.5 hr. workshop is held LIVE at Pine Hills Golf Course and will be streaming over Zoom -- so you can learn in the format that works best for you! Can't make this time or date? Register anyway and we'll send you the recording for you to watch at a later time. In-person seats are on a first-come, first-served basis, so don't wait!
Want a specific question answered? Ask us below and we'll try and cover it in the presentation!
What you'll learn:
- How to get started on social media
- How to optimize your social media page
- What social media platforms are best for your business type
- How to create content & a content calendar that works
- Tips to work with the algorithms & best practices for your business from a professional
Our Speaker
Allison Cummings
Laingsburg's local Social Media Expert, Allison Cummings, has been working in Marketing for over 15 years. An early adopter of social media (e.g. MySpace in 2004, and Facebook since 2005), Allison has grown to become an avid social media practitioner, content/campaign manager, educator, and beta tester across a variety of social media platforms for almost a dozen of businesses and organizations. In her time as a marketing professional, Allison has written copy, developed proposals, performed grant writing services, written and voiced radio ads, performed voice-over work, designed graphics for national campaigns, created websites, assisted in app development, programmed CRM systems, and launched a business incubator for start-up and growth-stage companies.
Allison leads the Marketing and Business Development for RS Engineering, a civil engineering firm headquartered in Lansing, MI; sits on the board of the Laingsburg Business & Community Association (LBCA) and serves as their in-house Marketing expert. Additionally, Allison serves as the President-Elect for the Society for Marketing Professional Services (SMPS) West Michigan Chapter, has served as a Marketing Consultant for several businesses and organizations, is a board member at large for the Laingsburg Community Singers, serves on the Engineering & Surveying Excellence (ESE) award committee of the American Council for Engineering Companies of Michigan (ACEC/M), serves as the Marketing Consultant for the Laingsburg Farmer's Market and LBCA's Mentorship Day, and serves as the LBCA's Winterfest Chair.
Allison has lived all over the state and currently resides in Elsie with her 2 senior dogs. She is an avid hiker, biker, and kayaker, dabbles in Roller Derby, snowshoeing, and home repair, and recently launched her own Etsy site.
Recent Presentations
- New Year, New Market: Marketing Research to Break Into the NEW, Mar. 28, 2023 - SMPS West MI
- Social Media Series, Part 3: Social Media Trends for 2023 and What it Means for A/E/C, Feb. 22, 2023 - SMPS West MI
Pay Online
Social Media for Business 101
$15.00
If you're an LBCA Member you get this workshop for FREE!
Learn how to become an LBCA member today: https://laingsburgbusiness.org/join-the-lbca